Beginner’s Guide to User Generated Content: What It Is and How to Get Involved
User Generated Content (UGC) is all around us, even if we don’t always notice it. These are the reviews, photos, videos, and posts that real people share online about their favorite brands and products. But why is it such a big deal? Let’s dive into what UGC is, why it matters, and how you can get involved, whether as a creator or a business owner.
At its core, User Generated Content is any content created by people rather than brands. This can be as simple as a tweet about a great restaurant meal or a video praising a new gadget. The key to UGC is its authenticity. People love hearing other people’s experiences more than hearing brands market themselves. For businesses, this means that UGC is a powerful tool in building trust and community. When customers see real people rave about a product, it builds credibility and fosters a sense of belonging.
Consider this: 79% of people say UGC highly influences their purchasing decisions. That’s a massive impact! And it’s not just small brands that benefit. Major companies like fashion retailer Aerie have embraced UGC with campaigns like #AerieReal, featuring unretouched photos that promote body positivity and inclusivity. This approach has not only boosted their social media presence but has also created an inclusive brand image that resonates with many customers.
So how can businesses start benefiting from UGC? Encouraging customers to share their experiences is a start. Whether through hosting contests, offering rewards, or simply asking for reviews, there’s a range of ways to engage. Once UGC is created, showcasing it on websites, social media, or even ads can further build a sense of community. It’s crucial to engage with the content actively – respond to comments, say thanks, and keep the conversation going.
For aspiring creators, being part of this world can be rewarding, both personally and financially. Take, for instance, the Join Brands app, which connects creators with brands that need content. By earning certifications through sample videos, creators can become eligible for paid partnerships. The process involves purchasing the product, creating content, and then getting reimbursed, along with a payment for the work. While it requires an initial purchase, the platform has proven to deliver consistent work once you earn multiple certifications.
Another route for creators is using platforms like Instagram, YouTube, or even Amazon’s influencer program. Building a following and connecting with brands that align with your interests can lead to exciting opportunities. The journey might be slow at first, but with dedication, it can turn into a significant venture.
As UGC continues to shape the way brands and consumers interact, its value only grows stronger. Whether you’re a business tapping into its power or a creator building your portfolio, UGC stands out as a key element in modern marketing. Ready to dive in? Start creating, sharing, and engaging, and see the difference UGC can make for you.
